For this retail space, we focused on understated branding. Instead of relying on obvious logos, we utilized custom finishes, spatial layout, and the products themselves to define the overall atmosphere.

The brand’s name came from an ancient myth about elephants eating fruit that fell from a marula tree and getting drunk on the natural alcohol of the fermented fruit. This myth inspired the creation of a fun and intriguing concept that represents the brand´s values.

The goal was to create a space that fits the vibrancy of the brand but is not overwhelming. The existing conditions show the structure as raw and desaturated, which will help focus attention on the products with the help of neon lights and transparent materials that will guide the visitor through the space.

The space mirrors the brand's use of colour to categorize its products, turning an organizational system into an immersive design feature. The environment feels cheerful, rejuvenating, and deeply impactful.